Prize and Entry Summary

1. The Challenge

1.1 The BFUP Keep Up Challenge is simple: finish a full 30g bag of BFUP biltong while doing kick ups and keeping the ball off the ground, in one continuous, unedited video.

1.2 The attempt must be one continuous take. No edits. No cuts. No AI. One bag per attempt.

1.3 By entering, you agree to these Terms and Conditions.

1.4 These Terms and Conditions apply to all entries, including standard TikTok Shop entries and free entry route entries.

2. Promoter

2.1 The promoter of this Challenge is The Biltong Factory Limited, trading as Beef Up / BFUP.

2.2 Registered address: 12 Watford Way, London, NW4 3AD

2.3 Contact email: info@beef-up.co.uk

2.4 For the purpose of these Terms and Conditions, 'Beef Up', 'BFUP', 'we', 'us' and 'our' means the promoter named above.

3. Important Dates

3.1 The Challenge opens on 15/06/2026

3.2 The Challenge closes at 11:59pm UK time on 29/12/2026 unless extended, suspended or withdrawn in accordance with these Terms and Conditions.

3.3 Entries submitted before the opening date or after the closing date may not be accepted.

3.4 Weekly prize periods run from Monday 00:00 to Sunday 23:59 UK time, unless stated otherwise by Beef Up.

3.5 Monthly Leaderboard prize periods run by calendar month, from the first day of the month at 00:00 to the last day of the month at 23:59 UK time, unless stated otherwise by Beef Up.

3.6 Beef Up may announce additional entry windows, extensions or closing dates on its official TikTok account, TikTok Shop listing, website or other official channels.

4. Eligibility

4.1 The Challenge is open to UK residents only.

4.2 The Challenge is open to all ages.

4.3 Entrants under 16 must have permission from a parent or legal guardian, and a parent or legal guardian must be present during filming.

4.4 Entrants under 18 must have permission from a parent or legal guardian to enter, accept prizes and provide delivery details.

4.5 Any purchase made by or for an entrant under 18 must be made by a parent or legal guardian, or with the permission of a parent or legal guardian.

4.6 Employees of Beef Up are not eligible to enter.

4.7 Beef Up may ask for proof of age, identity, UK residency, parental consent or delivery address before confirming an entry, sending a thank you bag or awarding a prize.

4.8 If an entrant cannot provide reasonable verification when requested, Beef Up may disqualify the entry.

4.9 Entrants must comply with TikTok's own terms, age rules and community guidelines.

4.10 If the person attempting the Challenge cannot hold or operate a TikTok account under TikTok's rules, a parent or legal guardian may post the entry on their behalf, provided the entry follows these Terms and Conditions.

5. No Purchase Necessary and Free Entry Route

5.1 No purchase is necessary to be eligible for prizes.

5.2 The standard entry route is to buy the official BFUP 4 pack Challenge product via TikTok Shop.

5.3 A free entry route is available by emailing info@beef-up.co.uk with the subject line 'BFUP Free Entry Route'.

5.4 Free entry requests must include the entrant's name, age, UK delivery address, parent or guardian name where relevant, and confirmation that the entrant accepts these Terms and Conditions.

5.5 Beef Up may provide free route instructions and, where appropriate, a free 30g BFUP bag to enable an attempt.

5.6 Free route entrants are eligible for prizes on the same basis as entrants who purchase the Challenge product.

5.7 Free route attempts must still be filmed and submitted on TikTok in accordance with these Terms and Conditions.

5.8 Free route requests must be received by 01/12/2026 to allow enough time for product dispatch and entry before the closing date.

5.9 Free route requests are limited to a maximum of one per person, household and delivery address during the campaign period, unless Beef Up agrees otherwise.

5.10 Beef Up may refuse duplicate, suspicious, automated, incomplete or abusive free entry requests.

5.11 The free entry route must not be used to obtain multiple free products unfairly.

5.12 If the free entry route is abused, Beef Up may cancel the relevant request, disqualify the relevant entry or refuse further requests from the same person, household, TikTok account, email address or delivery address.

6. Standard TikTok Shop Entry Route

6.1 To enter through the standard route, buy the official BFUP 4 pack Challenge product on TikTok Shop.

6.2 The 4 pack gives you 4 attempts.

6.3 Each attempt must use one fresh, unopened 30g BFUP bag.

6.4 One attempt is allowed per bag.

6.5 Film your attempt in one continuous take.

6.6 Post your video on TikTok.

6.7 Tag @beef_up.

6.8 Use the hashtag #bfupchallange.

6.9 Your TikTok post must be public, or otherwise viewable by Beef Up, so the entry can be checked and verified.

6.10 Entries posted on Instagram, YouTube, Facebook, X, Snapchat or any other platform will not count as valid entries for this Challenge.

6.11 Each valid TikTok upload counts as one entry for judging purposes, but Beef Up may reject duplicate uploads of the same attempt.

6.12 Purchases, delivery, cancellations and consumer rights relating to the TikTok Shop product remain subject to applicable consumer law and TikTok Shop terms.

7. Thank You Bag

7.1 Entrants who upload a valid attempt may receive one free 30g BFUP thank you bag.

7.2 To qualify for a thank you bag, the entrant must make a genuine attempt at the Challenge.

7.3 A genuine valid attempt must include, at minimum: showing the unopened 30g BFUP bag at the start; opening the bag on camera; removing the oxygen absorber and placing it on the floor clearly in shot; starting the kick ups after the oxygen absorber has been removed; attempting at least one genuine kick up; and keeping the participant, ball and bag visible enough for Beef Up to verify the attempt.

7.4 The thank you bag is a thank you gift for submitting a valid attempt.

7.5 The thank you bag is not a refund, prize, cash alternative or payment for the video.

7.6 One thank you bag is available per person, household, TikTok account, email address and delivery address.

7.7 Thank you bags are subject to verification and availability.

7.8 Beef Up may cap the total number of thank you bags at 150 during the campaign.

7.9 If the thank you bag allocation has been reached, Beef Up may close or pause the thank you bag offer.

7.10 Beef Up may refuse to send a thank you bag where it reasonably believes that a person is submitting duplicate entries, using multiple accounts, abusing the promotion or failing to follow these Terms and Conditions.

8. The Attempt Rules

8.1 Show the unopened 30g BFUP bag clearly at the start.

8.2 Open the bag on camera.

8.3 Remove the oxygen absorber from the bag.

8.4 Place the oxygen absorber on the floor, clearly visible in shot, before starting.

8.5 Do not eat, chew, suck or put the oxygen absorber in your mouth.

8.6 Start the Challenge only once the oxygen absorber has been removed and placed on the floor.

8.7 You must be doing kick ups while eating the biltong.

8.8 The full 30g bag must be eaten to complete the Standard Challenge, The Hot Challenge or Monthly Winner Takes All Leaderboard entry.

8.9 For a successful completion, the ball must not touch the ground at any point during the attempt.

8.10 For a successful completion, the ball must remain off the ground until the full 30g bag has been eaten and the empty bag has been shown clearly to camera.

8.11 Hold up the empty bag at the end.

8.12 You, the ball and the bag must stay clearly visible in frame throughout the attempt.

8.13 The video must be one continuous take.

8.14 No cuts, edits, splices, speed changes, hidden edits, AI, CGI, camera tricks, post-production manipulation or funny business.

8.15 The bag must be a genuine BFUP 30g bag.

8.16 The bag must be unopened at the start of the video.

8.17 The biltong must not be pre-chewed, pre-removed, swapped, hidden, dropped, discarded, spat out or shared.

8.18 The entrant must consume the biltong themselves.

8.19 External assistance is not allowed during the attempt.

8.20 No one else may touch the ball during the attempt.

8.21 No one else may feed the entrant during the attempt.

8.22 The ball must not touch the floor, ground, wall, ceiling, furniture, another person, an animal, a prop or any other surface.

8.23 The entrant must not use their hands or arms to control the ball, except to hold the BFUP bag.

8.24 Kick ups must be clearly visible and countable.

8.25 Beef Up's verified kick-up count is final.

9. What Counts as a Kick Up

9.1 A valid kick up means a controlled touch of the football that keeps the ball off the ground.

9.2 Unless Beef Up states otherwise, valid touches may include feet, legs, knees, thighs, chest, shoulders or head.

9.3 Hands and arms do not count.

9.4 Touches that are hidden, unclear, assisted, edited, slowed down or not countable may be rejected.

9.5 A real football must be used.

9.6 No balloons, beach balls, tethered balls, sticky balls, weighted training aids or assisted equipment may be used.

9.7 Football size may be size 3, 4 or 5, provided the ball is clearly a proper football and the attempt is genuine.

9.8 Beef Up may reject any attempt that uses equipment which gives the entrant an unfair advantage.

10. Standard Challenge

10.1 The Standard Challenge can be completed using any 30g BFUP flavour, except where the entrant is specifically entering The Hot Challenge.

10.2 To complete the Standard Challenge, the entrant must eat the full 30g BFUP bag, be doing kick ups while eating, keep the ball off the ground throughout the attempt, film everything in one continuous unedited take, show the empty bag clearly at the end, and follow all other rules in these Terms and Conditions.

10.3 A verified Standard Challenge winner receives one limited edition BFUP T-shirt and three months of BFUP biltong.

10.4 Biltong supply is 4 packs per month.

10.5 For these Terms and Conditions, '4 packs per month' means four 30g BFUP bags per month, usually supplied as one 4 pack, unless Beef Up confirms otherwise.

10.6 Standard Challenge prizes are limited to a maximum of 50 prizes during the campaign period.

10.7 If more valid Standard Challenge completions are received than the available Standard Challenge prize allocation, winners will be confirmed in order of valid TikTok upload timestamp, subject to verification.

11. The Hot Challenge

11.1 The Hot Challenge is the Ghost Chilli version of the Challenge.

11.2 To complete The Hot Challenge, the entrant must use a full 30g BFUP Ghost Chilli bag, eat the full 30g bag, be doing kick ups while eating, keep the ball off the ground throughout the attempt, film everything in one continuous unedited take, show the empty bag clearly at the end, and follow all other rules in these Terms and Conditions.

11.3 A verified Hot Challenge winner receives one limited edition BFUP T-shirt and six months of BFUP biltong.

11.4 Biltong supply is 4 packs per month.

11.5 The Hot Challenge prizes are limited to a maximum of 25 prizes during the campaign period.

11.6 If more valid Hot Challenge completions are received than the available Hot Challenge prize allocation, winners will be confirmed in order of valid TikTok upload timestamp, subject to verification.

11.7 Ghost Chilli is seriously hot. Entrants must check the pack warnings before attempting The Hot Challenge.

11.8 The Hot Challenge is not recommended for younger children or anyone sensitive to chilli, capsaicin, spicy food or heat- based products.

12. Bonus Challenge

12.1 Didn't manage to complete the full Challenge? No worries. You can still win.

12.2 The Bonus Challenge is for valid attempts that show skill, effort and entertainment, even if the entrant does not complete the full bag or keep the ball off the ground until the end.

12.3 Bonus Challenge winners will be selected by the BFUP judging team based on skill, effort, entertainment, creativity, authenticity, quality of the attempt and overall fit with the spirit of the Challenge.

12.4 There will be 1 Bonus Challenge prize for every 50 valid Bonus Challenge entries received in the relevant judging period.

12.5 If the number of valid Bonus Challenge entries is not an exact multiple of 50, Beef Up may round down to the nearest full block of 50 entries, but may also award extra prizes at its discretion.

12.6 A Bonus Challenge winner receives three months of BFUP biltong, 4 packs per month, plus a feature on Beef Up's channel.

12.7 If fewer than 50 valid Bonus Challenge entries are received in a prize period, Beef Up may still choose a winner at its discretion, but is not obliged to do so.

12.8 Bonus Challenge prizes are limited to a maximum of 20 prizes during the campaign period.

13. Video of the Week

13.1 Each week, Beef Up will pick one of the funniest, most creative or most chaotic valid entries as Video of the Week.

13.2 The Video of the Week can be a successful or unsuccessful attempt.

13.3 The winner will be selected based on entertainment, creativity, humour, authenticity, originality, effort and overall impact.

13.4 The Video of the Week winner receives one month of BFUP biltong, 4 packs, plus a repost on Beef Up social channels.

13.5 Entrants are encouraged to think outside the box, get their dog involved, get Grandma to try it, make it funny and make it viral.

13.6 However, pets and animals must not be fed BFUP biltong or the oxygen absorber, and no person, child, adult, pet, animal or third party may be put at risk.

13.7 Anyone appearing in the video must have agreed to appear.

13.8 A parent or legal guardian must consent for anyone under 16 appearing in the video.

13.9 Video of the Week prizes are limited to one prize per week, unless Beef Up chooses to award additional prizes.

14. Monthly Winner Takes All Leaderboard

14.1 Finished the bag and still doing kick ups? Keep going.

14.2 Each month, the person with the highest verified number of kick ups wins big.

14.3 To qualify for the Monthly Winner Takes All Leaderboard, the entrant must complete the full 30g bag, keep the ball off the ground throughout, reach at least 150 verified kick ups, film the entire attempt in one continuous unedited take, follow all Challenge rules, post the entry on TikTok, tag @beef_up and use #bfupchallange.

14.4 The kick-up count starts with the first valid kick up after the oxygen absorber has been removed and placed on the floor.

14.5 The count ends when the ball touches the ground or any other surface, when the entrant uses a hand or arm to control the ball, when the attempt stops, when the entrant leaves frame, when the video cuts or when any other disqualifying event occurs.

14.6 Extra kick ups after the full bag has been eaten will count, provided the attempt remains continuous and valid.

14.7 The Monthly Winner Takes All Leaderboard winner receives one limited edition BFUP T-shirt, nine months of BFUP biltong, 4 packs per month, and entry onto the official BFUP Leaderboard.

14.8 If two or more entrants have the same verified kick-up count, the winner will be the entrant whose valid entry was posted first on TikTok, based on the timestamp visible to Beef Up.

14.9 If the timestamp is unclear, or if Beef Up reasonably believes further judging is required, the BFUP judging team will choose the winner based on difficulty, skill, control, creativity and overall quality of the attempt.

14.10 The BFUP verified kick-up count is final.

15. Prize Limits

15.1 The total number of prizes available during the campaign is limited to the prize caps stated in these Terms and Conditions and in the main promotional material.

15.2 The prize caps are: Standard Challenge prizes: 50; Hot Challenge prizes: 25; Bonus Challenge prizes: 20; Video of the Week prizes 20; Monthly Winner Takes All prizes: 5; Thank you bags: 150

15.3 Once any prize allocation has been reached, Beef Up may close that prize category.

15.4 Any prize caps, availability limits or restrictions should be included in the main promotional material where required.

15.5 Beef Up may award additional prizes at its discretion, but is not obliged to do so.

15.6 No entrant may win more than 2 prizes during the campaign, unless Beef Up agrees otherwise.

15.7 Where the same entry qualifies for more than one category, Beef Up may award the highest value prize only, unless Beef Up decides otherwise.

15.8 One entrant may not win both Video of the Week and Bonus Challenge for the same video, unless Beef Up chooses otherwise.

15.9 The same video may be considered for multiple categories, but Beef Up is not required to award more than one prize for the same video.

15.10 Beef Up is not required to award a prize in any category if no valid qualifying entries are received.

16. Prize Conditions and Delivery

16.1 Prizes are non-transferable.

16.2 Prizes cannot be exchanged for cash.

16.3 Prizes cannot be sold, transferred, substituted or claimed by anyone other than the verified winner.

16.4 BFUP biltong flavours may vary depending on availability.

16.5 T-shirt sizes are subject to availability.

16.6 Beef Up may offer the closest available T-shirt size if a requested size is unavailable.

16.7 Beef Up may substitute a prize with another prize of equal or greater value if the original prize becomes unavailable.

16.8 Biltong supply prizes will be delivered to a UK address only.

16.9 Monthly biltong prizes will usually be delivered monthly.

16.10 Beef Up may combine or adjust delivery timing for operational reasons, provided the total prize quantity remains the same.

16.11 Winners must provide accurate delivery details within 14 days of being contacted.

16.12 If a winner does not respond within 14 days, Beef Up may withdraw the prize and select another winner where appropriate.

16.13 Beef Up is not responsible for prizes that cannot be delivered due to incorrect, incomplete or outdated delivery information.

16.14 Beef Up is not responsible for delivery delays caused by postal services, couriers, weather, strikes, incorrect addresses or circumstances outside its control.

16.15 Any costs not expressly included in the prize are the responsibility of the winner.

16.16 Prize products must be consumed within the date shown on the pack.

17. Judging and Verification

17.1 Beef Up will review entries to confirm validity.

17.2 Beef Up may request additional evidence, including the original video file, a clearer version of the footage, a screen recording, proof of purchase where relevant, delivery information, age confirmation or parental consent.

17.3 Entries may be disqualified if they appear edited, manipulated, unsafe, dishonest, unclear, offensive, unlawful or not in the spirit of the Challenge.

17.4 Beef Up's decision is final.

17.5 No correspondence will be entered into regarding judging decisions, except where required by law.

17.6 For judged categories involving subjective criteria, Beef Up will use a judging panel that includes at least one independent judge or independent panel member where required.

17.7 Judges must be competent to judge the relevant category.

17.8 The names of judges will be made available on request where required.

17.9 Beef Up may publish judging criteria, judging dates and winner details on its website, TikTok account or other official channels.

17.10 Beef Up may reject any entry where the video is not clear enough to verify the Challenge rules.

17.11 Beef Up may reject any entry where the kick-up count cannot be fairly counted.

17.12 Beef Up may reject any entry where the ball, bag, participant or oxygen absorber is hidden from view at a relevant point.

18. Winner Notification and Publicity

18.1 Winners will usually be contacted by TikTok direct message, TikTok comment, email or another reasonable contact method.

18.2 Winners may be asked to confirm their full name, delivery address, age, parent or guardian details, email address and phone number.

18.3 Winners under 16 must have prize acceptance confirmed by a parent or legal guardian.

18.4 If Beef Up cannot contact a winner, or the winner does not respond within 14 days, the prize may be forfeited.

18.5 Beef Up may select another winner where a prize is forfeited.

18.6 Beef Up may publish or make available winner information, including surname, county and winning entry, where required for promotional transparency.

18.7 Winners may object to publication of their personal details, or ask for the amount of information published to be reduced, by contacting info@beef-up.co.uk.

18.8 Beef Up may still be required to provide winner information to a regulator, such as the Advertising Standards Authority, if requested.

19. Content Usage and Image Rights

19.1 By entering, entrants grant Beef Up a worldwide, royalty-free, non-exclusive licence to use their submitted content for promotional and marketing purposes.

19.2 This includes the right to repost the video, share the video on Beef Up social channels, use the video on TikTok and other Beef Up social platforms, use the video in organic social, paid social, advertising, PR, website content, email marketing, retail presentations, trade materials, pitch decks and promotional materials, edit, crop, caption, subtitle, resize or adapt the video for format, length and platform requirements, use the entrant's TikTok handle when crediting the content, use screenshots or still images taken from the video, and use the content during and after the Challenge.

19.3 Entrants confirm that they created the content or have the right to submit it, everyone appearing in the video has agreed to appear, anyone filming the video has agreed for the video to be submitted, for anyone under 16 appearing in the video a parent or legal guardian has agreed, the content does not infringe the rights of any third party, the content does not include anything offensive, unsafe, unlawful, abusive, discriminatory, sexually explicit, violent or inappropriate, and the content does not include private information about anyone else without permission.

19.4 If music, audio, images, brands or third-party material in the video prevents Beef Up from reposting or using the content, Beef Up may remove the audio, edit the content, request a revised version or decline to use the content.

19.5 Entrants remain responsible for ensuring they have the rights to upload and submit their video.

19.6 Beef Up is not obliged to use, repost, promote or feature any entry.

20. Children and Parent or Guardian Consent

20.1 Where an entrant is under 16, a parent or legal guardian must give permission for the entrant to take part and must be present during filming.

20.2 Where an entrant is under 18, a parent or legal guardian must give permission for the entrant to enter, accept any prize and provide personal data or delivery details.

20.3 Where a parent or guardian posts an entry on behalf of a child, the parent or guardian confirms that they have read and accepted these Terms and Conditions on behalf of the child.

20.4 Where a child appears in a video, the parent or guardian confirms that they consent to the child appearing in the video and to Beef Up using the content in accordance with these Terms and Conditions.

20.5 Beef Up may ask for written confirmation of parent or guardian consent before validating an entry, sending a thank you bag or awarding a prize.

20.6 Beef Up may reject any entry involving a child if Beef Up considers the content unsafe, inappropriate, exploitative or not in the child's interests.

21. Content Moderation and Prohibited Content

21.1 Beef Up may reject, remove, ignore or refuse to repost any entry that breaks these Terms and Conditions, breaks TikTok's terms or community guidelines, shows unsafe behaviour, shows dangerous stunts, shows bullying, harassment or abuse, shows offensive discriminatory or inappropriate content, shows nudity sexual content or excessive violence, shows unlawful activity, shows irresponsible behaviour involving food, children, animals, roads, vehicles, water, heights, fire, sharp objects or unsafe locations, encourages choking reckless eating dangerous exercise or copycat behaviour, includes fake bought or manipulated views likes comments or engagement, or is otherwise not suitable for Beef Up's brand or audience.

21.2 Beef Up may remove or report any content that it reasonably believes is unsafe, unlawful, harmful, abusive or in breach of platform rules.

22. Fair Play and Anti-Fraud

22.1 Any form of cheating will result in disqualification.

22.2 Cheating includes editing, AI manipulation, fake counting, camera tricks, hidden cuts, spitting out food, pretending to eat, using a pre-opened bag, using a partly empty bag, using a second person, hiding the ball, hiding the pack or otherwise trying to beat the rules unfairly.

22.3 Entries must be genuine.

22.4 Entrants must not submit misleading, fake or staged footage that breaches the spirit of the Challenge.

22.5 Entrants must not buy, fake, manipulate or artificially inflate views, likes, shares, comments or engagement.

22.6 Attempts to obtain multiple thank you bags or free-route products using different names, emails, accounts, TikTok handles or addresses may result in disqualification.

22.7 Beef Up may permanently exclude repeat offenders from future promotions.

22.8 Beef Up reserves the right to reject any entry that it reasonably believes is dishonest, unclear, unsafe, abusive, fraudulent or not in the spirit of the Challenge.

23. Safety and Health Warnings

23.1 Entrants take part at their own risk.

23.2 The Challenge involves eating while exercising, which carries a choking risk.

23.3 Entrants should bite small pieces, chew properly, avoid rushing and should not attempt the Challenge alone.

23.4 Entrants should perform the Challenge in a safe, open environment with enough space.

23.5 Entrants should avoid roads, stairs, hard obstacles, sharp objects, fragile items, water, traffic, pets underfoot, unsafe surfaces and other hazards.

23.6 Entrants should not attempt the Challenge if they have any allergy, intolerance, swallowing difficulty, choking risk, medical condition, food restriction or anything else that could be made worse by eating biltong while exercising.

23.7 Entrants should check the product ingredients, allergens and pack warnings before taking part.

23.8 The oxygen absorber must be removed before the attempt starts, must not be eaten and must not be put in the mouth.

23.9 The oxygen absorber should be placed safely on the floor in shot and kept away from mouths, young children and pets.

23.10 The oxygen absorber should be disposed of safely after filming.

23.11 BFUP biltong is intended for human consumption only.

23.12 Do not feed BFUP biltong to pets or animals.

23.13 The Ghost Chilli flavour is seriously hot.

23.14 Entrants should not attempt The Hot Challenge if they are sensitive to chilli, capsaicin, spicy food or heat-based products.

23.15 Entrants should stop immediately if they feel unwell, dizzy, short of breath, distressed, at risk of choking or unsafe.

23.16 Nothing in these Terms and Conditions excludes or limits liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation or anything else which cannot be excluded by law.

23.17 Subject to the previous clause, Beef Up accepts no responsibility for injury, illness, damage, loss or harm arising from participation in the Challenge.

24. TikTok

24.1 This is a TikTok only Challenge.

24.2 Entries must be posted on TikTok.

24.3 Entries must tag @beef_up.

24.4 Entries must use #bfupchallange.

24.5 Beef Up may, at its discretion, accept obvious hashtag variations where an entry is otherwise clearly intended for the Challenge and can be verified, but is not obliged to do so.

24.6 The TikTok post must remain live and visible for at least 30 days after posting, or until the relevant prize and thank you bag verification process has been completed, whichever is later.

24.7 This Challenge is not sponsored, endorsed, administered by or associated with TikTok.

24.8 Entrants release TikTok from any liability connected with the Challenge, to the fullest extent permitted by law.

24.9 Entrants must comply with TikTok's own terms, rules and community guidelines.

24.10 Beef Up is not responsible for TikTok outages, removals, moderation decisions, account restrictions, hashtag issues, algorithm changes, upload failures or platform errors.

24.11 If TikTok removes, restricts or hides an entry before Beef Up can verify it, the entry may be invalid.

25. Data Protection

25.1 Beef Up will use personal data provided by entrants for the purpose of administering the Challenge.

25.2 This may include verifying entries, contacting winners, sending thank you bags, fulfilling prizes, handling free entry requests, checking eligibility, managing the Leaderboard, using submitted content and dealing with queries.

25.3 Personal data may include name, email address, TikTok handle, delivery address, age confirmation, parent or guardian details where required, entry content, proof of purchase where relevant and correspondence with Beef Up.

25.4 Beef Up will process personal data in line with UK GDPR and applicable data protection laws.

25.5 Personal data will not be sold to third parties.

25.6 Personal data may be shared with delivery partners, fulfilment providers, professional advisers, judging panel members and platform providers where necessary to administer the Challenge.

25.7 Entering the Challenge does not automatically opt entrants into direct marketing.

25.8 Direct marketing will only be sent where Beef Up has a lawful basis to do so.

25.9 Children's personal data will be treated with extra care.

25.10 Where parental consent is required, Beef Up may ask the parent or guardian to provide consent and contact details.

25.11 Entrants can contact info@beef-up.co.uk with data protection queries.

25.12 Full privacy details are available at www.beef-up.co.uk

26. Availability and Substitution

26.1 All prizes, thank you bags and BFUP products are subject to availability.

26.2 Beef Up will make reasonable efforts to fulfil valid prizes and thank you bags.

26.3 If a product, flavour, T-shirt size or prize becomes unavailable, Beef Up may substitute it with a reasonable alternative of equal or greater value.

26.4 Beef Up may delay fulfilment where there are supply, courier, safety, stock, legal, platform or operational issues.

26.5 Beef Up will not be responsible for failure or delay caused by events outside its reasonable control.

27. Changes, Suspension and Cancellation

27.1 Beef Up reserves the right to amend, suspend, extend or withdraw the Challenge where necessary.

27.2 This may include changes caused by fraud, abuse, safety issues, platform issues, legal requirements, technical problems, stock shortages, courier issues, operational issues or circumstances outside Beef Up's reasonable control.

27.3 Beef Up will not make changes that unfairly disadvantage entrants who have already validly entered, unless required for legal, safety, fraud-prevention, platform or operational reasons.

27.4 Any material changes will be communicated reasonably clearly where possible.

28. Liability

28.1 Beef Up is not responsible for entries that are lost, delayed, incomplete, corrupted, deleted, hidden, restricted, removed or not received.

28.2 Beef Up is not responsible for TikTok failures, outages, restrictions or moderation decisions.

28.3 Beef Up is not responsible for technical errors, upload issues, internet failures or device failures.

28.4 Beef Up is not responsible for incorrect hashtags, incorrect tags or private posts.

28.5 Beef Up is not responsible for incorrect, incomplete or outdated delivery details.

28.6 Beef Up is not responsible for injury, illness, loss or damage caused by unsafe participation, except where liability cannot be excluded by law.

28.7 Beef Up is not responsible for third-party actions or omissions.

28.8 Nothing in these Terms and Conditions limits or excludes liability where liability cannot legally be limited or excluded.

29. General

29.1 Participation in the Challenge constitutes acceptance of these Terms and Conditions.

29.2 These Terms and Conditions apply alongside any shorter promotional wording, TikTok caption, TikTok Shop product page copy, one-pager or social post.

29.3 If there is any conflict between shorter promotional wording and these Terms and Conditions, these Terms and Conditions apply, unless the shorter promotional wording gives entrants a clearer or more favourable right that Beef Up confirms in writing.

29.4 Beef Up may disqualify any entrant who breaches these Terms and Conditions.

29.5 Beef Up may refuse entries that are offensive, unlawful, unsafe, abusive, discriminatory, sexually explicit, violent, misleading or otherwise inappropriate.

29.6 Beef Up's failure to enforce any part of these Terms and Conditions does not prevent it from enforcing that part later.

29.7 If any part of these Terms and Conditions is found to be invalid or unenforceable, the remaining parts will continue to apply.

29.8 These Terms and Conditions are governed by the laws of England and Wales.

29.9 Any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales.